LOVE AT FIRST BITE!
Gigi Butler, entrepreneur, author and founder of beloved national cupcake brand Gigi’s Cupcakes, is embarking on a new chapter with her latest concept, Pies by Gigi. Open now, just south of Nashville in Brentwood, Tennessee, the café, shop and mercantile features full-size sweet & savory pies, muffins, pie bars, scones, casseroles and more.
“With this new venture, I’m thrilled to return to my first love – pies! Baking pies has always been my way to bring comfort and joy to friends and family, and I can’t wait for Pies by Gigi to bring that comfort to our wider community, especially during this challenging time,” says Butler. “Our team is looking forward to serving you and offering a safe space to gather and enjoy both a delicious meal and a slice of dessert, just like you would in a friend’s kitchen.”
Located in the Brentwood Commons shopping center, the storefront is open for breakfast, lunch and dinner seven days a week. Pies by Gigi is also available for local delivery and curbside pickup and will begin shipping nationwide through an ecommerce platform in November 2020 on www.piesbygigi.com.
EYES ON THE PIES
Inspired by her own family recipes, Pies by Gigi pays homage to Southern comfort and hospitality. The menu features a variety of full-size and miniature sweet & savory pies and pie bars, muffins, scones, cheesecakes, quiches and take-and-bake options, as well as gluten-friendly and vegan options, offering something for everyone.
Pie lovers can find familiar flavors like Chess, Apple Crisp, Pecan and Chocolate Fudge, as well as inventive options, such as Peanut Butter Candy Bar, Lime Dream Supreme and Mississippi Mud. Savory offerings include Chicken Pot Pie, Shepherd’s Pie & Tater Tot Casserole. To drink, guests can enjoy coffee by local roastery Just Love Coffee and the best sweet tea in town!
STARTING FROM SCRATCH
Butler discovered an affinity for baking at an early age, and while she originally moved to Nashville to pursue a music career, she felt called to return to her roots in the kitchen and opened the first Gigi’s Cupcakes in 2008. Butler grew Gigi’s Cupcakes to become the largest cupcake company in the country, boasting more than 120 stores in 24 states with over 100 million cupcakes sold. In 2016, she sold the company to spend more time with her daughter.
“Gigi’s Cupcakes will always be my first baby, but it’s time for a new chapter,” Butler says. “As a single mom and entrepreneur, I’m a firm believer in facing challenges head on and am preparing to do so yet again by opening a new business in the midst of a global pandemic. I hope to encourage others to rise above fear, take chances and know that it’s never too late to reinvent yourself.”
SOUTHERN COMFORT & CHARM
Like the menu, the farmhouse-style shop is inspired by comfort, providing a warm and inviting atmosphere to gather with friends, family and neighbors again, in accordance with safety and social distancing protocols. The 2,500 space features a mix of rustic and modern design elements, a coffee & a tea bar and seating for up to 25 guests. In addition to a commercial kitchen, Pies by Gigi also has a mercantile, offering products ranging from house-made jams to candles and antiques, all curated by Gigi herself.